Breaking the bottle habit
Working towards a more sustainable planet
Instant fresh water should not be a luxury but a logical standard for modern, sustainable living. Roca Aquafy introduces a filtered water system as a waste-reducing alternative to bottled water, seamlessly integrating sustainable water solutions into everyday routines and changing how we value one of our most essential resources.
The numbers behind the bottle
A ritual so ordinary it nearly goes unnoticed — until it doesn’t. In many homes, drinking tap water is not an option, so people turn to bottled water again and again. From the store, up the stairs, into the fridge, and finally into the bin—creating inevitable plastic waste that impacts both the environment and our daily routines.
A person drinks about 900 litres a year (1). Bottled, that means around 1,000 containers(2): caps, labels, crates, delivery routes and industrial energy. Producing just one bottle often requires 1.3 to 1.5 litres of water to make it. That is even more than the bottle holds, and sometimes up to 17 litres, depending on source and method. Multiply that by thousands and it becomes a habit embedded in waste.
Aquafy brings filtered water into everyday use
Aquafy filtered water, directly from the faucet
One filter instead of a thousand
Beyond household water consumption, the scale of plastic pollution is startling: approximately 600 billion bottles were produced globally in 2021, generating an estimated 25 million tons of plastic waste, most of which remains unrecycled. Sustainable water solutions like Aquafy address this growing problem by reducing plastic bottle dependency. Even more invisible: bottled water can contain up to 240,000 nanoplastic particles per litre(3) — tiny fragments from packaging, still poorly understood in their effect. So what if the effort could stop without compromise? What if clean, filtered water came from the same place, only better?
The advanced five-stage filtration system eliminates chlorine, limescale, microplastics, heavy metals, and even viruses. This effective home water filtration ensures that one filter can purify up to 1,200 litres—enough to cover the average person’s yearly drinking water needs without generating plastic waste. One filter, one load of responsibility instead of a thousand bottles.
No new ritual – just better water
It’s not just about convenience—it’s about health and care for both yourself and the environment. With no bottles to ship, no energy spent on cooling or recycling, and no extra purchases, Roca Aquafy provides filtered water on demand or at home, fitting seamlessly into eco-friendly daily life.
Aquafy separates filtered and unfiltered water through two dedicated outlets, ensuring no cross-contamination and reliable precision from your kitchen faucet with filter system. Installation is simple and straightforward, with tool-free filter changes, making it an easy installation water filter solution for every home. With its refined design and finish options, it adapts and doesn’t demands attention.
Aquafy system installed under the sink for filtered water at the faucet
Aquafy water, ready for everyday use for the whole family
Designed to integrate, not interrupt
Aquafy is designed specifically for modern kitchens, blending in seamlessly and naturally. The compact filtration device fits neatly under your counter, requiring no major changes or adjustments. Faucet options, from single to dual outlets, include separate channels to ensure pure filtered water is always available, providing a kitchen faucet with filter technology that suits any style. The system includes a convenient built-in indicator that alerts you when the 5-stage water filtration filter requires replacement. Installation is straightforward—optimal performance can be achieved with or without professional fitting, so you can enjoy energy-efficient water system benefits with ease.
A small shift, a broader impact
The appeal of filtered water at home has long been framed as a private upgrade. But in offices, small hospitality settings or short-stay apartments, it can become part of a larger rethink: what does comfort mean when it includes access to clean water — without packaging, logistics or user confusion? Aquafy answers that not with new rituals, but by removing the need for them. A familiar gesture, only cleaner.
Sustainability is also engineered in: Aquafy includes an innovative Cold Start feature that defaults to cold water, preventing unnecessary boiler activation and reducing CO2 emissions, further enhancing its reputation as an energy efficient water system ideal for environmentally conscious homes.
Aquafy in a range of finishes for different kitchen styles
Aquafy reframes everyday consumption
Most people can recall roughly how much bottled water they use; they can repeat the figures because they’re tangible. And once those facts land, the solution becomes mundane almost self-explanatory.
(1) Annual consumption figures are based on the Adequate Intake (AI) of 2.5 L/day for adult males, as established by the EFSA Panel on Dietetic Products, Nutrition and Allergies in the Scientific Opinion on Dietary Reference Values for Water (2010). (2) Energy consumption data are based on Gleick, P. H., & Cooley, H. S., Energy implications of bottled water, Environmental Research Letters (2009). (3) Scientific evidence on nanoplastics in bottled water is based on findings published by the Proceedings of the National Academy of Sciences (PNAS), “Rapid single-particle chemical imaging of nanoplastics by SRS microscopy” (2023), and the National Institutes of Health (NIH), Plastic particles found in bottled water, NIH Research Matters (2024).